Buzzword: Framework

Frameworks are all around us. Without frameworks, the word sustainability would connote emptily asserted principles, distant socioeconomic visions, and detached ecological facts. Frameworks make up the structural backbone that guides sustainable development conceptually and logistically. Different versions of the triple bottom line - Social, Economic, Environmental, or Economy, Environment, Equity, or People, Planet, Profit - are generally the most basic and comprehensive sustainability frameworks guiding the private sector today. Others are more case specific: like the UNEP’s 2014 Framework for Advancing Environmental and Social Sustainability in the U.N., or SustainAbility & Globescan’s Regeneration Roadmap guiding the future of corporate leadership in sustainable development.

Framework = plan. Structure.  Your vehicle of tangible progress. Yet, when it comes to green film and other case-specific industries, frameworks are so much more than your regular action plan.

In a recent publication, the International Society of Sustainable Professionals (ISSP) explains frameworks as shared mental images. Author Darcy Hitchcock proposes a situation in which multiple entrepreneurs with differing business ideologies wish to open a grocery store. Chances are, all of them will choose to build a series of aisles, loosely identical in categorization: produce, dairy, household products, etc. They would all be working under a shared mental model. This is where the future of green business get’s especially exciting: what kind of mental models will infiltrate the green economy of the future?

When it comes to green film, emerging frameworks for sustainable film management, both published or practiced, will help get film companies on the same page and facilitate progress.

The British Standards Institute (BSI)’s Specification for a Sustainability Management System for Film (BS 8909) is one kind of versatile framework our industry needs. Such formally proposed standards set up the grocery store “aisles” of the green film movement.

As sustainability on film productions becomes mandatory or expected by stakeholders (i.e. studios, audiences, etc.), a go-to framework will be necessary for implementation. Currently, green film consultancies from around the world (See our map showcasing “Green Film Worldwide”) are providing expertise and assistance to producers and their crews.

Harvard thesis of Green Spark Group co-founder Zena Harris is titled, Progress Toward Creating Film Indicators for Leading and Measuring Sustainability (FILMS): Development of Key Performance Indicators for the Film Production Industry. The project provides a specialized framework for evaluating and implementing sustainable practices in film. Navigating this new field of the film industry is a science; luckily, experts like the Green Spark Group team are informed and prepared to tackle all the challenges that come with sustainable production.