“Vancouverism,” An Asset for the M.P.I.?

Credit: reflectingvancouver.wordpress.com

Credit: reflectingvancouver.wordpress.com

Vancouver has attracted the producers of blockbusters like Twilight, Juno, Night of the Museum, and X-men.

What is it that has kept Vancouver listed as one of the top three filming destinations in North America?

Perhaps it has to do with “Vancouverism,” the term that is helping make Vancouver what The Guardian describes as an “international urbanist’s darling.”

What is it about Vancouver that has also been attracting U.S. celebrities and securing its place as the Economist’s number one most “livable cities” in North America?

Urbanland Magazine published an article this year declaring that “’Vancouverism’ is now synonymous with tower-podium architecture, sustainable public transit, green space, and breathtaking views.”

Considering this, perhaps the secret to its livability: a values-based development process.

Maybe the seed was first planted with the 1991 urban planning scheme which began a series of policies that set urban planners in other western cities green with envy.

The policies ordained well-defined public green spaces, preservation of mountain views, and high-density residential development in the city’s downtown.

Perhaps as a result, the Vancouver of today has been described by the world Skyscraper Forum as “organic, simple, modernist, performative, and sustainable.” A city whose citizens share a common vision and basic “values that remain the same,” says Gordon Price, city councilor from 1986-2002 and head of the city program at Simon Fraser University.

The popularity of Vancouverism spurred the construction of a near replica of downtown’s False Creek neighbored for the Dubai Marina project in Saudi Arabia, a residential canal district that will, once completed, house over 120,000 people.

The Vancouver brand has even been demanded for one Beijing suburban development called “Vancouver Forest.” The plan consists of 800 luxury single-family homes set in a “lush green environment.”

(By the way, 1,000 acre Stanley Park, established in 1880, is the largest downtown garden and natural reserve on the continent.)

Bing Thom architectural firm, commissioners of more than a dozen major Vancouver high rises, were hired by the Texan city of Fort Worth to help it fulfill it’s goal of becoming “the Vancouver of the South.”

Obviously, B.C.’s famous metropolitan area has become a model for future urban development around the world.

Credit: reflectingvancouver.wordpress.com

Credit: reflectingvancouver.wordpress.com

Madrid-based Yorokobu magazine published an article this June titled, “La ciudad que se rebeló contra el sueño de vida Americano” or, The City that Rebels against the American Dream.”  The article goes on to discuss how the Greater Vancouver Area’s rebellion against highway-strewn urban sprawl and suburban homogeneity distinguishes it from other North American city-regions. Vancouver is identified as having an “it” factor that makes it a hot-spot of modernity.

Is this “it” factor an asset to the motion picture industry?

Surely, the best way for your film production to harness the benefits of “Vancouverism,” is to join the bandwagon and “Vancouverize” your operations!

The Seattle Times once called the city “a glittery, mini-Manhattan, but cleaner and far more livable.”

The growing popularity of Vancouverism might just be the key factor that sets it apart as an optimal film location.

Just think about the connotations of adjectives like “clean,” “livable,” “smart,” “modern,” and you’ll realize: sustainability is at the core of the concept.

The city council of Vancouver explains that “Vancouverism combines deep respect for nature with enthusiasm for busy, engaging, active streets and dynamic urban life.” The Vancouver Economic Commission’s slogan is: “Vancouver: Where Business Grows Naturally.”

Jump on the Bandwagon and Vancouverize your operations today!