What We Believe
We believe that with a consistent approach to sustainable production we can foster a shift in mindset, practices and innovation and spark positive, lasting change.
We believe that the motion picture industry has a fantastic opportunity to shift business-as-usual practices and contribute to the global conversation about sustainability. Making the decision to "green" your production or working with a local community organization, for example, has positive effects beyond just this season or episode. Sharing your sustainability journey (no matter how big or small) with a wider audience begins to shift not only internal culture but brings the public along with you. Everyone loves a good movie role model!
We believe that sustainability should not be exclusive - we can all do something to make a difference.
What Sustainability Means to Us
To us, sustainability is a concept that takes into account social, environmental and economic responsibility. It's the ability of an organization to manage transparently its responsibilities for social well-being, environmental stewardship, and economic prosperity over the long term.