Despite this surge in sustainability across the entertainment industries, meaningful progress remains frustratingly slow. The reason? We're pulling the wrong lever.

Conversations around environmental and social impact are gaining momentum, but are we truly setting ourselves up for long-term success, or are we just chasing quick fixes?

We’re gathering stories from across the industry—where sustainability went right, and where it didn’t—to understand the leadership behaviors that shape progress.

Each clean-tech unit added to a production is a win. But if we don’t track how these units are used, and compare them against conventional alternatives, we miss the opportunity to quantify impact and learn from the deployment.

In the race to keep everything moving, we often overlook something crucial: celebrating the sustainable wins we’ve already achieved.

Waste is an output, a result of decisions made upstream. Choices about what to purchase, how to design workflows, and what resources are prioritized all shape what ends up in the bin.

In the entertainment industry, collaboration is second nature. It’s how stories come to life. So why is it that when it comes to sustainability, collaboration often stalls at the talking stage?

What we traditionally call “vendor relationships” can be something much deeper, and much more powerful.

Read more for our key takeaways from the 2025 Green Sport Alliance Summit in Miami!

In an industry built on collaboration, creativity, and high-stakes execution: sustainability cannot be a side project. It must be integrated into everything we do.

Green Toolkit and A24 pioneer industry-leading sustainability milestone in global film production. Building on this groundbreaking achievement, Green Toolkit also announces a strategic partnership with Green Spark Group to empower media professionals with innovative tools to achieve their climate goals.

Sustainability is complex and often filled with contradictions and tradeoffs. So how do we make these decisions, and how do we know if we made the “right” one? 

Green Spark Group has joined the Green Sports Alliance (GSA) to advance our collective efforts for a more sustainable sports and entertainment industry!

Over the last 10 years, we’re proud to have created and fostered our Green Spark Group sustainability community and network. What began as working with local productions in Vancouver, BC, 10 years ago, has now evolved into a global initiative. We’ve built a network of continuous learning, teaching, and actioning with productions and stakeholders around the world.

We are thrilled to announce a major milestone in our commitment to collaborative action and sustainability—our official partnership with Green Toolkit, the world’s first ISO-aligned sustainability software platform!

Our colleague and teammate, Andrew Robinson, is running for office in Canada's current federal election!

Our new partnership with MI Global Partners marks a drive to sustainability in events and projects worldwide.

Over the last 10 years, we’re proud to have created and fostered our Green Spark Group sustainability community and network. What began as working with local productions in Vancouver, BC, 10 years ago, has now evolved into a global initiative. We’ve built a network of continuous learning, teaching, and actioning with productions and stakeholders around the world.

In a strategic move to expand our touchpoint across the entertainment value chain, we are thrilled to welcome Nick Grimm and Peter Carellini to the Green Spark Group team.

Green Spark Group is now officially a certified B Corporation! We are incredibly proud of our overall B Impact score of 97, a reflection of all the hard work Green Spark Group has done for the past 10 years. This certification is a testament to our dedication to the highest standards of social and environmental performance, accountability, and transparency.